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November 17, 2006
Junk food advertising ban for under 16 year olds.
This is going to be interesting. Are we really supposed to feel sorry for the TV stations losing so much revenue? Which already has steadily been losing money over the past few years anyway as the advertisers look to spend their money polluting other parts of the media - notably the internet and mobile phones etc. Which leads me into my next pondering - will junk food advertisers start getting crafty (and maybe artsy) like the tobacco industry had to when they got banned from TV and had to rely on print ads. Leading to such oddities like the famous Benson and Hedges and Silk Cut series of rather surreal adverts. Obviously if their marketing at kids they can’t be so oblique in their approach, but they’re bound to come up with something that gets past the concerned parent’s radar and hits directly at the kids…
Posted by groc on November 17, 2006 02:42 PM